Business Success Series
Date and Time
Tuesday Jan 28, 2014
8:00 AM - 9:30 AM MST
Location
Fees/Admission
Website
Contact Information
Christine Des Enfants
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Description
“THE 7 SECRETS OF A BRAND CHAMPION”
Cherry Creek Chamber members – as disparate and far-reaching in focus as they may be – share a common goal: to grow capital and their businesses. While there are many ways to achieve that goal, there is one strategy that often gets over looked: owning and driving the company’s strategic branding and positioning. This responsibility falls squarely in the laps of business executives, but it is one that, for some, gets lost or misunderstood.
Michael Doyle, Denver-based nationally known expert in branding and positioning companies for growth, has it down to a science – a seven-step program, as a matter of fact – and has made a career of helping business executives become their own brand champions.
Doyle’s presentation, “The 7 Secrets of a Brand Champion,” will be held on Tuesday, January 28th from 8 – 9:30 a.m. at the Daniels Fund building, 101 Monroe Street. The presentation will cover:
• The 7 SINS of branding to avoid
• The 7 SECRETS of becoming a Brand Champion
• Examples of what works and what doesn’t
• Straight forward explanations and myth busting
• Tangible take-aways
• An opportunity to ask Doyle your own branding questions
ABOUT MICHAEL DOYLE
President and CEO of Brand Iron, a leading national branding firm, Michael Doyle has been shaping successful brands in various industries for more than 20 years. After building a successful Denver-based advertising agency into a multi-million dollar company, Doyle sold it to a national, integrated solutions provider in 2000, and then served as its national senior brand director in preparation for going public. He knows how to guide companies. He knows how to help them reach business objectives. And he knows how to achieve success.
Doyle has led more than 250 of his signature BrandStorm sessions that help companies analyze and identify their position in the marketplace. He then provides a strategic assessment and recommendation. He also consults with a number of major companies on a monthly basis to make sure that their executives are developing their leadership skills and maintaining a successful brand.