“Guerrilla Tactics for Selling at Higher Prices”
presented by Orvel Ray Wilson, CSP
Sr. Partner, The Guerrilla Group, inc.

“If you cut your price by 10%, you have to DOUBLE your unit sales JUST to break even,” says best-selling author and award-winning sales guru Orvel Ray Wilson. Everyone seems to be responding to this recession by drinking the same Kool-Aid, joining the race to the bottom, and cutting prices to win sales.  That’s economic suicide, but most salespeople just don’t know any other way to compete. The good news is that customers will gladly pay more, IF you understand these simple sales principles.
 
In this short, value-packed, fast-paced seminar, you’ll learn:
 

• How to do the math to make sure your margins are reasonable
• When increasing sales can actually put you out of business
• What to say when customers ask you to drop your price
• Where to Sell the Total Product to build your value and charge more
• AND 30 reasons why customers will gladly pay MORE to buy from you

Orvel Ray Wilson, CSP is a co-author of the legendary Guerrilla Marketing books, the best-selling sales and marketing series of all time.  He was recently voted one of America’s TOP 5 SALES SPEAKERS for the second straight year.