Description

Beyond Organic: How to Turn Likes and Followers into Customers Through Paid Social with Sara Villegas

You’ve worked hard to build up your audience on social media channels and create awesome pins, tweets and posts that keep people engaged. But how can you take that momentum and turn it into purchases and leads? Social media is increasingly becoming a “pay to play” medium, and that’s even more true when it comes to converting customers. The good news is that advertising on social platforms is still cost-effective, and can be laser-targeted to reach the people who matter most to you. Today you’ll learn how to make the most of paid social – and maximize your organic efforts by:

•    Learning which metrics matter most – and how to access them
•    Identifying your audience using advanced targeting features
•    Deciding which paid platform and goal makes the most sense for your business
•    Seeing new – and super effective – ad types in action
•    Taking a tour of the most common social ad platforms
•    Adhering to paid social best practices and advanced advertising tactics
•    Some successes from other businesses – and how you can emulate them

…ad much more! The world of paid social can seem intimidating, but today’s introduction will give you the tools you need to make your advertising dollars go further.