Description

This workshop is a concise and comprehensive overview of permission-based email marketing strategy and tactics. Participants will learn tips for building a quality list, getting more email opened and read, getting readers to take action, and analyzing click-behavior to improve results

Email is the most cost-effective, targeted, trackable and efficient way to build and maintain business relationships.  According to the Direct Marketing Association’s economic impact study released in October 2006, Email returned $57.25 for every dollar spent in 2005. In contrast, print catalogs generated $7.09 and non-email Internet marketing generated $22.52.